Market Research Plan - 3546 Words

Lodgepole Creek Certified Organic Foods Market Research Plan For Dr. Bensen Prepared by: Stephanie Disney 1 Executive Summary of research and findings Lodgepole Creek Certifies Organic Foods would like to know who they should be marketing to, in order to receive the best results for their companys success. They would also like to know how to best appeal to this marketing mix to gain their loyalty and to compete within the market. Three research objectives are identified: who should Lodgepole Creeks marketing mix consist of; research should be done to see how Lodgepole Creek can gain their loyalty. Researching and understanding what consumers want from organic sprouting companies will†¦show more content†¦Lodgepole Creek Certified Organic Foods was founded in 1999. LC is committed to a healthier way of eating, one sprout at a time. LC grows and harvests a wide variety of products at their most nutritious stage; sprouts. Lodgepole Creek does not have a lot of competition. However,Show MoreRelatedPlan Market Research851 Words   |  4 PagesBSBMKG506B PLAN MARKET RESEARCH ASSESSMENT 1: CASE STUDY REPORT - PART I CASE STUDY: D.A. GARDEN SUPPLIES Introduction Market research can provide a clear picture of what kinds of product and services that may bring profit. Marketing research can also supply the essential information for a company by offering the services to meet the customers needs and expectations. In terms of D.A Gardens, a market research plan can be very helpful in determining their future profit. In thisRead MoreProject : Plan Market Research2170 Words   |  9 PagesPart 2: Plan market research The next part of the project is to plan the type of data you will collect and how you will collect it, as well as the costs of collection and analysis. For this part of the assessment, you will need to prepare and send a briefing paper to your manager (supervisor) outlining your approach to data collection for the planned market research. Your briefing paper should be written in plain English and should be clear and easy to follow. Your briefing paper should be clearRead MoreMarket Research Implementation Plan Essay2076 Words   |  9 PagesMarket Research Implementation Plan Use of market research concerning the Yankees organizations’ proposed increase in ticket, concession, and merchandise prices to enable the organization financially to obtain a Major League Baseball (MLB) championship team. An online secondary research resource is selected and applied to the marketing research implementation plan. Additionally, two of the four market research tools previously analyzed will be selected to develop two survey instruments. RecommendationsRead MoreEssay on Bsbmkg506B Plan Market Research2446 Words   |  10 PagesManagement Bank Project Introduction This project scope â€Å"Competition† has been designed to involve all stakeholders of D.A. Garden Supplies so that all aspects of the business can be analysed through collecting invaluable information and data by the research methods below. Our aim is to identify the cause of the problem so that future marketing can be targeted accordingly for positive lucrative results. With knowledge and understanding together we can create a successful future for D.A Garden suppliesRead More1.Market Research And Its Use In A Marketing Plan. . Market1766 Words   |  8 Pages1.Market Research and its use in a marketing plan.; Market research is the process of collecting valuable information through researching the market or a customer. Seeking to find if there is a market for a proposed product or a service. This process is necessary to make profitable and informed decisions. Marketing plan can be product specific, market specific or companywide plan that describes the activates that is involved in achieving marketing objectives, activities such as marketing strategyRead MoreBSBMKG506B Plan Market Research Assessment11 13445 Words   |  14 Pages Student Signature: Date of Submission: / /20 Unit description This unit describes the performance outcomes, skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. Prerequisite Requirements Evidence of completionRead MoreEssay on Starbucks Market Research Implementation Plan 2130 Words   |  9 PagesMarket Research Implementation Plan Former Starbucks Executive Scott Bedbury once said â€Å"Brands need to communicate that they are along for the ride. They are made of flesh and emotion. That they are made possible by people† (10 Quotes from Starbucks Executives, 2010, para. 6). Starbucks’ beliefs in customer service, community solitude, and a strong business core stretch far behind just a belief in a quality caffeinated product. â€Å"We make sure everything we do honors that connection – from ourRead MoreMarket Research Implementation Plan: Problem Identification and Project Outline1548 Words   |  7 PagesMarket Research Implementation Plan: Problem Identification and Project Outline From humble beginnings in 1901 to current day, Harley-Davidson strives to build and provide not only a mode of transportation but also a lifestyle. According to Harley-Davidson (2001-2011), the company mission reads â€Å"We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders† (Company, para. 2). The company always has not experienced theRead MoreAssessment BSBMKG506B Plan Market Research CAROLINE CAMARGO PRATES4127 Words   |  17 Pagesï » ¿ BSBMKG506B Plan market research 2014 Course handout and assessment Student name/number Caroline Camargo Prates BUSINESS – DIPLOMA OF MARKETING 51207 Unit: BSBMKG506B Plan market research assessment 1,2,3 Student’s name (print please) CAROLINE CAMARG PRATES Due date Assessment hand in Student Signature Date 1st resit Trainers Signature Date 2nd resit Trainers Signature Overall Competency Achieved C/NYC Date Achieved Trainers Signature I ____________________ declareRead MoreCase Study : Planning Market Research1441 Words   |  6 PagesAssessment Task 2: Project – Planning Market Research Part 2: Plan Market Research Date:10/08/16 Prepared by:Nichapat Point of Contact: Manager (Supervisor) Email:f_fongsaboo@hotmail.com Executive Summary: This marketing research will provide detailed insight to the higher management whether to go for a launch for men’s clothing or not and what are the reasons of consistent sales for last 2 quarters. Research team will strive to answer below questions by gathering and analysing customer data