Business to business marketing final exam questions Term Paper

Business to business marketing final exam questions - Term Paper Example (B) Business marketing is also known as business to business marketing. The characteristics of business marketing have been described below. Organizations in business marketing target fewer customers who are geographically concentrated and have limited accounting for the majority of the sales of the organizations. The organizations in business marketing adopt longer decision cycle as the organizations always try to maintain strong relationship with their potential business clients for a longer period of time. In this type of marketing, the business organizations strongly depend upon the personal selling process comparing to several mass media advertising or promotional strategy. The promotional cost in this business marketing process is quite lower comparing to the traditional consumer marketing process. The organizations in business marketing process used to focus on more rigid product standards for the potential business clients as it is important for the organizations to maintain an effective long term relationship with the business clients. ... at are used by the managers of a firm to monitor and control the execution of several activities by the employees within the organizations and the consequence of the execution. (B) Financial, internal business process, customer, and learning and growth are the four perspectives of application of the balance scorecard. It is always important for the organizations to identify several relevant high level financial measures in the business marketing strategy development6 model. Application of balance scorecard will help the organization to influence the shareholders of the organization and improve the financial stability. Customers or clients are the key growth drivers for an organization. It is highly important for the organization to develop effective relationship with business clients in order to enhance the developed business marketing strategy. Considering the perspective of internal business process can help the organizations to improve their business marketing strategies. It will help them to develop more unique business operation process and develop strong relationship with several external and internal stakeholders. Considering the perspective of learning and growth under the balance scorecard will help the organization to develop more unique business marketing strategies in near future to foster the growth rate. Several leading organizations used to review and monitor the executed strategy. It is true that the organizations need to develop effective internal business operation process in order to maintain the sustainability in business operation processes. Effective and valuable strategies will help the organizations to gain potential competitive advantages. On the other hand, monitoring the performance of developed strategies can help the organizations to