Saturday, June 8, 2019
Discussion Question Essay Example | Topics and Well Written Essays - 1250 words
Discussion Question - Essay ExampleMcDonalds has mastered the art of change management. We can verify that done many examples. The McDonalds launch in France, according to the International Journal of Business Management, where customers are resentful of the fast-food chains incursion was victorious mainly due to an adaptation of the local culture and demands of the market. French are particular about fine dining and hence McDonalds underwent serious changes, such as comfortable armchairs, hardwood floors, an addition in their menu of items such as espresso, brioche and upscale sandwiches etc and successfully responded to the preferences of the local area (Richard L. Daft).In the other countries the situation is the same. For example, in Canada, McDonalds has introduced new Canadian feature breakfast. In Belgium, the McCicken Premiere has been added to the menu. (International Journal of Business Management, no 2008).Jing Han. (2008, Nov.) The Business Strategy of McDonalds. Inte rnational Journal of Business and Management. Volume 3, No. 11. Retrieved from
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